Last updated: 15 March 2026
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They serve various purposes: remembering your preferences, understanding how you use the site, and improving your experience. Cookies may be set by the website you visit (first-party) or by third-party services operating on the site.
How We Use Cookies
firm-bracket uses cookies to ensure our website functions properly, to analyse traffic patterns, and to understand how visitors interact with our content. We categorise our cookies as follows:
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences or navigating pages. Without these cookies, services you have requested cannot be provided.
| Cookie Name |
Purpose |
Duration |
| cookie_consent |
Stores your cookie preferences |
1 year |
| session_id |
Maintains your session while browsing |
Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. This data helps us improve site performance and user experience. Analytics cookies are only set if you consent to them.
| Cookie Name |
Purpose |
Duration |
| _ga |
Distinguishes unique users |
2 years |
| _ga_* |
Maintains session state |
2 years |
| _gid |
Distinguishes users |
24 hours |
| _gat |
Limits request rate |
1 minute |
We use Google Analytics to collect this information. Google's privacy policy explains how they handle data: policies.google.com/privacy
Marketing Cookies
Marketing cookies track visitors across websites to display relevant advertisements. We may use these cookies to measure the effectiveness of our advertising campaigns. These cookies are only set with your consent.
| Cookie Name |
Purpose |
Duration |
| _fbp |
Facebook advertising pixel |
3 months |
| _gcl_au |
Google Ads conversion tracking |
3 months |
Managing Your Cookie Preferences
When you first visit our website, a cookie banner allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking "Cookie Settings" in the banner or footer.
Browser Settings
Most browsers allow you to control cookies through their settings. You can typically:
- View cookies stored on your device
- Delete all or selected cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
Instructions for popular browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Note that blocking certain cookies may impact website functionality. If you disable essential cookies, some features may not work as intended.
Third-Party Cookies
Some cookies on our site are placed by third-party services we use. We do not control these cookies, and their use is governed by the privacy policies of those third parties. Current third-party services that may set cookies include:
- Google Analytics (analytics)
- Google Ads (advertising)
- Facebook/Meta (advertising)
Do Not Track Signals
Some browsers send "Do Not Track" signals to websites. There is currently no industry standard for how websites should respond to these signals. Our site does not currently respond to DNT signals, but you can manage cookies through your browser settings or our cookie preferences panel.
Updates to This Policy
We may update this Cookies Policy to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. The "last updated" date at the top indicates when changes were last made. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies, please contact us:
Email: [email protected]
Address: 47 Meridian House, Canary Wharf, London E14 5HJ
Further Information
For more information about cookies and how to manage them, visit:
- aboutcookies.org
- allaboutcookies.org
- ico.org.uk/for-the-public/online/cookies